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Article
Open AccessEvolution content in school textbooks: data from eight European countries
Evolution is a unifying theme in biology and its understanding is essential to address sustainability problems. However, many people across the world do not understand evolution. Textbooks are among the most w...
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Chapter and Conference Paper
Technology Towards Luxury Brands: Preliminary Insights on Fashion Tourism, Metaverse and Non-fungible Token (NFT)
The luxury fashion industry is undergoing a profound transformation due to the uncertainty experienced recently because of constant change, increasingly competitive markets and increased competition. Fashion t...
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Chapter and Conference Paper
Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde
The purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the c...
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Chapter and Conference Paper
Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James
The way of Saint James is a pilgrimage to Santiago de Compostela that has seen great growth and tourist development in recent years. Allied to the marketing and tourism component, this pilgrimage is studied to...
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Chapter and Conference Paper
Literary Tourism: Literature Developments and Research Lines from 2015 to 2020
Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely vi...
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Chapter and Conference Paper
Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...
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Chapter and Conference Paper
Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
The luxury sector has aroused more and more interest, this fact is not only due to the economic importance, and it has in some countries but also due to its growth trend in emerging markets. Through the biblio...
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Chapter
Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal
Tourism assumes a position as a source of income and development, carryings the need to segment its offer according to the motivations of the demand, giving rise to various niches that adapt their products to ...
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Chapter and Conference Paper
Place Marketing and Destination Management: A Study in the “Quadrilátero do Minho”
Territorial Marketing is a set of strategic actions planned, aiming to improve the competitiveness of a territory and consequently contributing to its development, promoting the satisfaction of the residents ‘...
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Chapter and Conference Paper
Bat Algorithm for Discrete Optimization Problems: An Analysis
In this article the application of the discrete version of the bat algorithm to flowshop scheduling problems is presented and compared with Simulated Annealing, Local Search, as well as versions of each that s...
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Chapter
The Brazilian Tourist on International Trips: A Behavioral Analysis
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...
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Chapter and Conference Paper
Accessible Tourism and Digitalization: Stakeholders Perspective in the City of Barcelos
The present manuscript aims to understand and analyses the accessible tourism in the specific context of Barcelos, with a special focus on people with motor disabilities. From the perspective of accessible tou...
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Chapter and Conference Paper
Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study
Slum tourism mainly occurs in urban areas of develo** countries, in spaces devoid of urban infrastructure. Slums are the result of rampant capitalism, inadequate urban planning, and a lack of investment in e...
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Chapter and Conference Paper
Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region
The present manuscript intends to analyze the determinants in the purchase decision process and the perception of the green consumer in tourist-hotel contexts in the Côa Region. Vila Nova de Foz Côa is a town ...
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Chapter and Conference Paper
Residents’ Attitudes and Visitors’ Motivations for War-Related Tourism: An Exploratory Perspective
In recent years, discussion on residents’ place attachment connection with places has started to increase in tourism research. Besides tourists' recognition and attraction of war-related tourism, local people ...
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Chapter and Conference Paper
The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)
The concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main object...
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Chapter and Conference Paper
The Impact of the Size of the Partition in the Performance of Bat Algorithm
In this article the influence of the maximum partition size on the performance of a discrete version of the Bat Algorithm (BA) is studied. The Bat Algorithm is a population-based meta-heuristic based on swarm ...
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Chapter and Conference Paper
Sustainability and Corporate Social Responsibility in the Portuguese Tourism Context: A Preliminary Study
This chapter aims to understand the importance of sustainability and corporate social responsibility (CSR) as a differentiating factor in the tourism industry (specifically, in the post-pandemic context).
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Chapter
Perception of Georgian Consumers Towards Corporate Social Responsibility in the Restaurant Industry
The growing importance of corporate social responsibility (CSR), especially for consumers, cannot be denied. More and more businesses are implementing socially responsible campaigns, believing that consumers w...
