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    Chapter and Conference Paper

    Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde

    The purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the c...

    Aguinaldo Rosa, Bruno Sousa, Pedro Liberato… in Digital Sustainability: Inclusion and Tran… (2024)