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The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)

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Advances in Tourism, Technology and Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 340))

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Abstract

The concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main objective of the present research is to analyze the contribution of sports tourism and football tourism to the development of territories, evaluate the relationship between local entities and football clubs, and identify the marketing strategies of clubs and local entities responsible for tourism. The Quadrilátero do Minho (Minho Quadrangle), corresponding to the cities of Barcelos, Braga, Guimarães, and V.N. Famalicão, hosting the football clubs, was the main focus of the study. Data collection was carried out through four interviews with those responsible for local tourism, in the Quadrilátero do Minho, with the aim of studying whether there is a joint concern to enhance sports tourism and contribute to promoting tourism and the local economy. Results will make it possible to identify the cities that present a stronger connection between clubs and local entities and if this connection translates into greater growth in tourism and economic development of cities. In addition to the interviews, a focus group was held, bringing together twelve football fans from the clubs in the Minho Quadrangle. Results will allow informing the municipalities of the direction that the future commitment to sports tourism, and especially football, should take. The manuscript intended to analyze the views of managers/professionals and consumers.

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Acknowledgements

This work is financed by national funds through FCT—Foundation for Science and Technology, IP, within the scope of the reference project UIDB/04470/2020.

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Author information

Authors and Affiliations

  1. Polytechnic Institute of Cávado and Ave (IPCA), Barcelos, Portugal

    Cláudia Rodrigues, Bruno Sousa & Laurentina Vareiro

  2. CiTUR—Centre for Tourism Research, Development and Innovation, Algarve, Portugal

    Bruno Sousa & Victor Figueira

  3. UNIAG, Porto, Portugal

    Laurentina Vareiro

  4. Polytechnic Institute of Beja (IPB), Beja, Portugal

    Victor Figueira

Authors
  1. Cláudia Rodrigues
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  2. Bruno Sousa
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  3. Laurentina Vareiro
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  4. Victor Figueira
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Corresponding author

Correspondence to Bruno Sousa .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    António Abreu

  2. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    João Vidal Carvalho

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  4. Universidad Autónoma de Chile, Santiago, Chile

    Iván Suazo Galdames

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© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Rodrigues, C., Sousa, B., Vareiro, L., Figueira, V. (2023). The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal). In: Abreu, A., Carvalho, J.V., Liberato, D., Galdames, I.S. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 340. Springer, Singapore. https://doi.org/10.1007/978-981-19-9960-4_38

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