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Chapter and Conference Paper
Bibliometric Analysis of Sustainable Indicators in Agribusiness
The aim of this paper is to analyze the scientific production in the last decade (2011–2022) related to sustainable indicators (environmental, economic, social and ESG—Environmental, Social and Governance) in ...
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Chapter and Conference Paper
The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...