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Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective

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Advances in Tourism, Technology and Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 340))

Abstract

This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shop** tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.

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Author information

Authors and Affiliations

  1. Polytechnic Institute of Cávado and Ave (IPCA), Barcelos, Portugal

    Bruno Sousa & Annaelise Machado

  2. CiTUR—Centre for Tourism Research, Development and Innovation, Leiria, Portugal

    Bruno Sousa

  3. ISAG—European Business School, Porto, Portugal

    Márcia Gonçalves

  4. Universidade Lusófona do Porto and TRIE, Porto, Portugal

    Lara Santos

  5. 2c2t—Center of Textile Science and Technology, University of Minho, Braga, Portugal

    André Catarino

Authors
  1. Bruno Sousa
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  2. Annaelise Machado
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  3. Márcia Gonçalves
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  4. Lara Santos
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  5. André Catarino
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Corresponding author

Correspondence to Bruno Sousa .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    António Abreu

  2. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    João Vidal Carvalho

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  4. Universidad Autónoma de Chile, Santiago, Chile

    Iván Suazo Galdames

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© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Sousa, B., Machado, A., Gonçalves, M., Santos, L., Catarino, A. (2023). Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective. In: Abreu, A., Carvalho, J.V., Liberato, D., Galdames, I.S. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 340. Springer, Singapore. https://doi.org/10.1007/978-981-19-9960-4_35

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