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  1. No Access

    Chapter and Conference Paper

    Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective

    This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...

    Bruno Sousa, Annaelise Machado… in Advances in Tourism, Technology and Systems (2023)

  2. No Access

    Chapter and Conference Paper

    Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study

    Slum tourism mainly occurs in urban areas of develo** countries, in spaces devoid of urban infrastructure. Slums are the result of rampant capitalism, inadequate urban planning, and a lack of investment in e...

    Bruno Sousa, Annaelise Machado… in Advances in Tourism, Technology and Systems (2023)

  3. No Access

    Chapter and Conference Paper

    Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights

    Green marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the ma...

    Annaelise Machado, Laurentina Vareiro… in Advances in Tourism, Technology and Systems (2022)