38 Result(s)
within
Conference Paper
Bruno Sousa
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Chapter and Conference Paper
Technology Towards Luxury Brands: Preliminary Insights on Fashion Tourism, Metaverse and Non-fungible Token (NFT)
The luxury fashion industry is undergoing a profound transformation due to the uncertainty experienced recently because of constant change, increasingly competitive markets and increased competition. Fashion t...
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Chapter and Conference Paper
Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde
The purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the c...
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Chapter and Conference Paper
Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James
The way of Saint James is a pilgrimage to Santiago de Compostela that has seen great growth and tourist development in recent years. Allied to the marketing and tourism component, this pilgrimage is studied to...
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Chapter and Conference Paper
Literary Tourism: Literature Developments and Research Lines from 2015 to 2020
Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely vi...
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Chapter and Conference Paper
Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...
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Chapter and Conference Paper
Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
The luxury sector has aroused more and more interest, this fact is not only due to the economic importance, and it has in some countries but also due to its growth trend in emerging markets. Through the biblio...
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Chapter and Conference Paper
Place Marketing and Destination Management: A Study in the “Quadrilátero do Minho”
Territorial Marketing is a set of strategic actions planned, aiming to improve the competitiveness of a territory and consequently contributing to its development, promoting the satisfaction of the residents ‘...
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Chapter and Conference Paper
Bat Algorithm for Discrete Optimization Problems: An Analysis
In this article the application of the discrete version of the bat algorithm to flowshop scheduling problems is presented and compared with Simulated Annealing, Local Search, as well as versions of each that s...
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Chapter and Conference Paper
The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...
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Chapter and Conference Paper
Accessible Tourism and Digitalization: Stakeholders Perspective in the City of Barcelos
The present manuscript aims to understand and analyses the accessible tourism in the specific context of Barcelos, with a special focus on people with motor disabilities. From the perspective of accessible tou...
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Chapter and Conference Paper
Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study
Slum tourism mainly occurs in urban areas of develo** countries, in spaces devoid of urban infrastructure. Slums are the result of rampant capitalism, inadequate urban planning, and a lack of investment in e...
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Chapter and Conference Paper
Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region
The present manuscript intends to analyze the determinants in the purchase decision process and the perception of the green consumer in tourist-hotel contexts in the Côa Region. Vila Nova de Foz Côa is a town ...
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Chapter and Conference Paper
Residents’ Attitudes and Visitors’ Motivations for War-Related Tourism: An Exploratory Perspective
In recent years, discussion on residents’ place attachment connection with places has started to increase in tourism research. Besides tourists' recognition and attraction of war-related tourism, local people ...
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Chapter and Conference Paper
The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)
The concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main object...
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Chapter and Conference Paper
The Impact of the Size of the Partition in the Performance of Bat Algorithm
In this article the influence of the maximum partition size on the performance of a discrete version of the Bat Algorithm (BA) is studied. The Bat Algorithm is a population-based meta-heuristic based on swarm ...
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Chapter and Conference Paper
Sustainability and Corporate Social Responsibility in the Portuguese Tourism Context: A Preliminary Study
This chapter aims to understand the importance of sustainability and corporate social responsibility (CSR) as a differentiating factor in the tourism industry (specifically, in the post-pandemic context).
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Chapter and Conference Paper
Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights
Green marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the ma...
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Chapter and Conference Paper
Safety Seal Clean & Safe and Recovery of Tourism Marketing in the (Post) Pandemic Context
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
EvoMCS: Optimising Energy and Throughput of Mission Critical Services
Mission critical services have stringent requirements in terms of reliability, energy-efficiency and performance. Optimisation approaches are required to maximise missions’ service time by minimising the consu...
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Chapter and Conference Paper
Tourism Development Through the Events Industry: The Case of Outdoor Corporate Events
Many types of tourism can be treated as facilitators to answer the market needs, as events tourism. The link between events and tourism is explicit in several studies, showing tourists as participants in event...
