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  1. No Access

    Chapter

    Case Study 9: Happy Textile: Is Store Atmosphere Still A Priority?

    Michael, a recent graduate from a prominent university in Malaysia, decides to move back to his home town of Ciamis in Indonesia to take over his family business that sells textile. He is eager to put into pra...

    Tjong Budisantoso, Johnny Jermias… in Services Marketing Cases in Emerging Marke… (2017)

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    Chapter

    Hedonic Shop** Motivation: Does It Really Matter?

    In this chapter we intend to investigate the relationship between hedonic shop** motivation, shop** experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty sh...

    Tjong Budisantoso, Abhishek Bhati… in Development of Tourism and the Hospitality… (2016)

  3. No Access

    Chapter

    Optimum Stimulation Level and Shop** Experience: A Case of Australia

    Tourists’ or regular customers’ shop** behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shop** experience and retai...

    Tjong Budisantoso, Chun Meng Tang… in Development of Tourism and the Hospitality… (2016)

  4. No Access

    Chapter and Conference Paper

    Shop** Experience and Their Influence on Satisfaction in Australia and Indonesia

    This study investigates the influence of shop** experience in terms of store atmosphere and cognitive responses on store patronage satisfaction. The paper reports the results of a cross-cultural survey carri...

    Tjong Budisantoso, Teik Toe Teoh in Proceedings of the International Conferenc… (2013)