Abstract
In this chapter we intend to investigate the relationship between hedonic shop** motivation, shop** experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty shoppers participated in the study. The study found significant relationship between interior and layout and adventure motivation, interior and layout and social motivation, social factor and social motivation and social factor and idea motivation, service quality and interior and layout and social factor, shop** satisfaction and service quality and repatronage intention and shop** satisfaction.
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Budisantoso, T., Bhati, A., Bradshaw, A., Tang, C.M. (2016). Hedonic Shop** Motivation: Does It Really Matter?. In: Mandal, P., Vong, J. (eds) Development of Tourism and the Hospitality Industry in Southeast Asia. Managing the Asian Century. Springer, Singapore. https://doi.org/10.1007/978-981-287-606-5_4
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DOI: https://doi.org/10.1007/978-981-287-606-5_4
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