Abstract
Tourists’ or regular customers’ shop** behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shop** experience and retail outcome. The study is conducted in Perth, Australia; 288 shoppers participated in the study. The study found that there are significant relationships between social factors and OSL, interior layout factor and OSL, store quality and social factor and interior layout, satisfaction and store quality and repatronage intention and shop** satisfaction.
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Budisantoso, T., Tang, C.M., Bradshaw, A., Bhati, A. (2016). Optimum Stimulation Level and Shop** Experience: A Case of Australia. In: Mandal, P., Vong, J. (eds) Development of Tourism and the Hospitality Industry in Southeast Asia. Managing the Asian Century. Springer, Singapore. https://doi.org/10.1007/978-981-287-606-5_7
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DOI: https://doi.org/10.1007/978-981-287-606-5_7
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