Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Chapter
COVID-19 pandemic turned the world upside down in many ways and forced universities worldwide to reconsider established practices. As an Asia-Pacific institution with research, learning and teaching activities...
Article
This article explores the relationship between implicit (unconscious) color bias and giving by answering the research question: How does a donor’s implicit color biases affect giving to beneficiaries living in...
Book
Chapter
Service excellence is an important aspect of the design of hotels. Hotels serve to satisfy their customers through various design choices, including servicescape and resource flows. Through proper operations d...
Chapter
Singapore, with a strong motive to go green, is focused on ways to improve social perceptions towards the use of public transport (PT) in order to become a “car light” community. Thus, the Land Transport Autho...
Chapter and Conference Paper
Madhya Pradesh (MP) is a central Indian state positioned as the heart of India. The MP tourism board undertakes the responsibility of develo** tourism in the state with the aim of promoting sustainable form ...
Article
Chapter
Higher education is increasingly focusing on facilitating agentic, outward-looking, globally minded graduates. International mobility experiences are positioned as key to develo** these qualities; however, n...
Article
Chapter
In this chapter we intend to investigate the relationship between hedonic shop** motivation, shop** experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty sh...
Chapter
Tourists’ or regular customers’ shop** behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shop** experience and retai...
Article
Wireless Learning Technologies (WLTs) are set to replace the traditional methods of information sharing and set the trend for future information presentation and collaborative multiuser sharing. Wireless learn...
Chapter and Conference Paper
Interest in heritage railways has grown phenomenally in the last 50 years, with countries like the UK, Australia and US, noting the value of this interest to visitors, workers, volunteers, and communities; and...
Chapter and Conference Paper
The purpose of this paper is to discuss the Integrated Resorts (IRs) launched in 2010 which has created a cutting-edge for Singapore tourism industry. This tourism initiative was a great success considering th...