28 Result(s)
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Chapter and Conference Paper
Technology Towards Luxury Brands: Preliminary Insights on Fashion Tourism, Metaverse and Non-fungible Token (NFT)
The luxury fashion industry is undergoing a profound transformation due to the uncertainty experienced recently because of constant change, increasingly competitive markets and increased competition. Fashion t...
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Chapter and Conference Paper
Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...
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Chapter and Conference Paper
Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
The luxury sector has aroused more and more interest, this fact is not only due to the economic importance, and it has in some countries but also due to its growth trend in emerging markets. Through the biblio...
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Chapter
Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal
Tourism assumes a position as a source of income and development, carryings the need to segment its offer according to the motivations of the demand, giving rise to various niches that adapt their products to ...
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Chapter and Conference Paper
Place Marketing and Destination Management: A Study in the “Quadrilátero do Minho”
Territorial Marketing is a set of strategic actions planned, aiming to improve the competitiveness of a territory and consequently contributing to its development, promoting the satisfaction of the residents ‘...
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Chapter
The Brazilian Tourist on International Trips: A Behavioral Analysis
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...
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Chapter and Conference Paper
Accessible Tourism and Digitalization: Stakeholders Perspective in the City of Barcelos
The present manuscript aims to understand and analyses the accessible tourism in the specific context of Barcelos, with a special focus on people with motor disabilities. From the perspective of accessible tou...
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Chapter and Conference Paper
Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study
Slum tourism mainly occurs in urban areas of develo** countries, in spaces devoid of urban infrastructure. Slums are the result of rampant capitalism, inadequate urban planning, and a lack of investment in e...
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Chapter and Conference Paper
Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region
The present manuscript intends to analyze the determinants in the purchase decision process and the perception of the green consumer in tourist-hotel contexts in the Côa Region. Vila Nova de Foz Côa is a town ...
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Chapter and Conference Paper
Residents’ Attitudes and Visitors’ Motivations for War-Related Tourism: An Exploratory Perspective
In recent years, discussion on residents’ place attachment connection with places has started to increase in tourism research. Besides tourists' recognition and attraction of war-related tourism, local people ...
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Chapter and Conference Paper
The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)
The concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main object...
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Chapter and Conference Paper
The Impact of the Size of the Partition in the Performance of Bat Algorithm
In this article the influence of the maximum partition size on the performance of a discrete version of the Bat Algorithm (BA) is studied. The Bat Algorithm is a population-based meta-heuristic based on swarm ...
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Chapter
Perception of Georgian Consumers Towards Corporate Social Responsibility in the Restaurant Industry
The growing importance of corporate social responsibility (CSR), especially for consumers, cannot be denied. More and more businesses are implementing socially responsible campaigns, believing that consumers w...
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Chapter and Conference Paper
Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights
Green marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the ma...
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Chapter and Conference Paper
Safety Seal Clean & Safe and Recovery of Tourism Marketing in the (Post) Pandemic Context
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
Tourism Development Through the Events Industry: The Case of Outdoor Corporate Events
Many types of tourism can be treated as facilitators to answer the market needs, as events tourism. The link between events and tourism is explicit in several studies, showing tourists as participants in event...
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Chapter and Conference Paper
Sustainability in Rural Tourism: The Strategic Perspective of Owners
There is a multiplicity of reasons and purposes behind the growing demand for rural tourism experiences. The personalised encounter between place, people/culture, and guests. As expected, the rural accommodati...
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Chapter and Conference Paper
Trends and Segmentation of Medical Tourism: An Approach to Reproductive Tourism
This study aims to understand some of the main trends in tourist segmentation in the context of medical tourism, with an emphasis on reproductive tourism (or, also called fertility tourism). The research study...
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Chapter and Conference Paper
Northern Portugal Tourism Experiences Management for the Post-Covid Period: Facing Demand Changes in Tourism Products and Services
Several authors consider that the current outbreak of COVID-19 presented serious economic consequences worldwide, leading to dramatic changes in companies and consumers behavior, improving changes in communica...
