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    Chapter

    Creating Excellent Guest Experiences: Servicescape and Processes

    Service excellence is an important aspect of the design of hotels. Hotels serve to satisfy their customers through various design choices, including servicescape and resource flows. Through proper operations d...

    Shubhojit Bagchi, Jiachen He in Service Excellence in Tourism and Hospital… (2021)

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    Chapter and Conference Paper

    Displaced Due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies

    Madhya Pradesh (MP) is a central Indian state positioned as the heart of India. The MP tourism board undertakes the responsibility of develo** tourism in the state with the aim of promoting sustainable form ...

    Zilmiyah Kamble, Pragati Kelkar in Strategic Innovative Marketing and Tourism (2020)

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    Chapter

    Hedonic Shop** Motivation: Does It Really Matter?

    In this chapter we intend to investigate the relationship between hedonic shop** motivation, shop** experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty sh...

    Tjong Budisantoso, Abhishek Bhati in Development of Tourism and the Hospitality… (2016)

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    Chapter

    Optimum Stimulation Level and Shop** Experience: A Case of Australia

    Tourists’ or regular customers’ shop** behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shop** experience and retai...

    Tjong Budisantoso, Chun Meng Tang in Development of Tourism and the Hospitality… (2016)