Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Book
Chapter
Service excellence is an important aspect of the design of hotels. Hotels serve to satisfy their customers through various design choices, including servicescape and resource flows. Through proper operations d...
Chapter
Singapore, with a strong motive to go green, is focused on ways to improve social perceptions towards the use of public transport (PT) in order to become a “car light” community. Thus, the Land Transport Autho...
Chapter and Conference Paper
Madhya Pradesh (MP) is a central Indian state positioned as the heart of India. The MP tourism board undertakes the responsibility of develo** tourism in the state with the aim of promoting sustainable form ...
Chapter
In this chapter we intend to investigate the relationship between hedonic shop** motivation, shop** experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty sh...
Chapter
Tourists’ or regular customers’ shop** behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shop** experience and retai...
Chapter and Conference Paper
Interest in heritage railways has grown phenomenally in the last 50 years, with countries like the UK, Australia and US, noting the value of this interest to visitors, workers, volunteers, and communities; and...
Chapter and Conference Paper
The purpose of this paper is to discuss the Integrated Resorts (IRs) launched in 2010 which has created a cutting-edge for Singapore tourism industry. This tourism initiative was a great success considering th...