3,636 Result(s)
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Business and Management
Innovation/Technology Management
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Conference Paper
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Chapter and Conference Paper
Blockchain Technology: A Case Study from Greek Accountants
While most Blockchain technology seems to be new, applications of this technology, beyond electronic payments, such as supply chains, health care and asset management appear every day. All of them stem from th...
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Chapter and Conference Paper
Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists
Urbanization is in a phase of rapid growth around the world, as more people want to live in the city lights with more opportunities for growth and success. On one hand cities are develo** like never again in...
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Chapter and Conference Paper
Social Media Usage, Status Consumption, and Online Public Consumption: An Abstract
The proliferated use of different types of social media has greatly influenced various aspects of people’s lifestyles around the world. Consumption is one of the important areas affected by social media usage....
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Chapter and Conference Paper
Warehouse Redesign Challenges—Adapting Layout and Improving Process Flow
The paper presents current logistics challenges for an important automotive industry supplier in Western Romania in the context of the region’s economic setting and characteristics as well as the plant’s conti...
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Chapter and Conference Paper
The Effectiveness of Anti-Smoking Fear Appeals: An Abstract
Adolescent smoking is a persistent public health problem across countries, including the UK (Unger and Rohrback 2002) that appears climbing (Chen et al. 2008; Farrelly et al. 2002). The model used in this stud...
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Chapter and Conference Paper
Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract
Blockchain was first described in 1991 by Stuart Haber and Scott Stornetta as a methodology to timestamp documents and became popular with the introduction of cryptocurrency in 2008. A blockchain can be both p...
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Chapter and Conference Paper
Economic Efficiency Estimation of Innovations in Combined Forestry and Wood Processing Units in Bulgaria Through Certification in FSC Chain of Custody
Forest certification plays an important role in hel** and guaranteeing sustainable forest management. The interest in certification has increased in recent years. As of November 2017, the FSC-certified fores...
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Chapter and Conference Paper
Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract
Findings from three studies demonstrate that consumers’ processing of persuasive messages is related to their motivation to use technologies (also referred to as media, device or platform) on which the persuas...
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Chapter and Conference Paper
Decision-Making and Interruptions: An Abstract
We are interrupted constantly in everyday life. These interruptions are usually considered a nuisance. For example, being interrupted during work normally lowers performance (Katidioti et al. 2016). But when i...
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Chapter and Conference Paper
When Extremely Good is not Enough for Sustainability Disclosures: An Abstract
The wide array of sustainability labels used in retail environments across the globe is staggering. One source indicates that there are currently 463 labels used in 199 countries across 25 industries and the n...
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Chapter and Conference Paper
Are You Being Served? Exploring Consumer Perspectives of Retail Brand Integrity: An Abstract
Retail brand competition is increasing, global competition coupled with the economic crisis of 2008 has impacted on the UK high street; many well-known retailers went into administration and others are streaml...
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Chapter and Conference Paper
The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract
The evaluation of sponsorship effectiveness is a major research stream in academic research provided well advances regarding the assessment of sponsorship performance (Cornwell and Maignan 1998; Walliser 2003)...
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Chapter and Conference Paper
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
A variety of mobility challenges burdens cities globally. Driven by urbanization and a growing number of private vehicles, negative externalities such as traffic congestions, parking shortages, air pollution, ...
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Chapter and Conference Paper
Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores
This study identifies and analyzes the impact of seasonality on the management of tourist accommodations in the Azores. We selected a set of accommodation types under various categories to determine the simila...
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Chapter and Conference Paper
Dynamic Pricing and Shop** Cart Abandonment in Online Retail: An Abstract
By 2021, around 2.1 billion people are estimated to buy products and services online. As an increasing amount of commerce shifts from the physical to the digital marketplace, many firms marketing strategies ar...
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Chapter and Conference Paper
Develo** a Tourism Destination Through Gastronomy Branding
This study investigated in depth the growth of interest in branding a destination through gastronomy, and more specifically the interaction among culture, tourism, and food industry. Food appears as a part of ...
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Chapter and Conference Paper
Differing Impacts of Price Pressure and Innovation Pressure: An Abstract
Innovation capability is widely viewed as a competitive advantage. Yet literature on innovation and new product development have also recognized the existence of hurdles in the successful practice and implemen...
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Chapter and Conference Paper
Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality
Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiven...
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Chapter and Conference Paper
Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece
The contribution of Telepsychiatry and its applications to the national health care systems of the countries is particularly important, with positive effects according the reviewing bibliography. It is charact...
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Chapter and Conference Paper
The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses: An Abstract
Product design plays a major role in drawing consumers’ attention to the product at the beginning of consumer-product interactions (Blijlevens et al. 2009; Crilly et al. 2004; Kreuzbauer and Malter 2005). Such...
