Skip to main content

4 Result(s)

within Carl-Philip Ahlbom Remove this filter

and

  1. No Access

    Chapter and Conference Paper

    Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events: An Abstract

    Blood donations are integral to global healthcare service industries, which suffer from insufficient short-term supply to meet long-term patient demands as companies struggle to convert short-term donors into ...

    Riley T. Krotz, Carl-Philip Ahlbom… in Optimistic Marketing in Challenging Times:… (2023)

  2. No Access

    Chapter and Conference Paper

    Dynamic Pricing and Shop** Cart Abandonment in Online Retail: An Abstract

    By 2021, around 2.1 billion people are estimated to buy products and services online. As an increasing amount of commerce shifts from the physical to the digital marketplace, many firms marketing strategies ar...

    Mikko Hänninen, Carl-Philip Ahlbom in Enlightened Marketing in Challenging Times (2020)

  3. No Access

    Chapter and Conference Paper

    Driving Sustainable Shop** by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract

    There has been substantial research focused on sustainable advertising (Cummins et al. 2014), communications (White and Simpson 2013), environmental concern (Bhatnagar and McKay-Nesbitt 2016), and intentions a...

    Matthew B. Lunde, Carl-Philip Ahlbom in Finding New Ways to Engage and Satisfy Glo… (2019)

  4. No Access

    Chapter

    The Embodied Retail Consumer: Physical Effort in Shop**-Related Tasks and its Impact on Reactions to Messages

    Despite the allure of online shop**, in which everything is just a mouse click away, most consumers spend much time in the physical world of retailing. Indeed, the great majority of all retail purchases is s...

    Sofie Sagfossen, Magnus Söderlund… in Advances in Advertising Research IX (2018)