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Chapter and Conference Paper
Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix
During the past decades, wine has been highly associated with tourism, as part of a fine dining and hospitality experience but also in the production phase and the wineries. Wine can present the link between a...
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Chapter and Conference Paper
Sports Tourism an Opportunity for Urban Areas: Classifying Sports Tourists According to Their Level of Sports Engagement and Consumer Behavior
Sports tourism is one of the fastest growing sectors in tourism by combining elements of culture, health, and wellness and recreation. More and more tourists are interested in sport activities during their tri...
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Chapter and Conference Paper
Underwater Cultural Heritage Tourism and Diving Tourism Alternatives in the COVID-19 Era
Although many efforts have been made, still mass tourism is intense in Greece and is prevailing. The factors that explain the development of this form of tourism are the natural environment, the cultural wealt...
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Chapter and Conference Paper
Intangible Cultural Heritage in Spata Greece: From Mythology to Gastronomic Folklore and from Tradition to Contemporary Culture
The article critically engages with the articulations and manifestations of a clear shift UNESCO has made by suggesting a new definition of intangible cultural heritage. The historic development of the notion ...
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Chapter and Conference Paper
Redefining and Redesigning Modernity in the COVID-19 Era: The Case of Xenia Hotels in Greece
The decades after second world war between 1950 and 1980 were characterized as the years of the great development for Greece and they were accompanied as expected, by a rapid urbanization and construction boom...
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Chapter and Conference Paper
Develo** a Tourism Destination Through Gastronomy Branding
This study investigated in depth the growth of interest in branding a destination through gastronomy, and more specifically the interaction among culture, tourism, and food industry. Food appears as a part of ...
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Chapter and Conference Paper
Visual Communication, the Evolution of Greek Tourism Development as Represented by GNTO Posters
Every artistic creation is a product of the main aesthetics principles of its time and represents the social and political culture of a certain era. The GNTO, ever since it became the national body for the pro...
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Chapter and Conference Paper
Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism
The urban, built, or natural environment is the host of all human activities including tourism. For many years though it has been treated as the background or the scenery for tourism and its role had not been ...
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Chapter and Conference Paper
The Role of Experience in Sha** Student Perception of the Significance of Cultural Heritage
This paper examines how experiences shape student perception regarding culture and heritage during their on-campus studies. Specifically, our research focuses on students from The Department of ‘Culture and To...