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    Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract

    Findings from three studies demonstrate that consumers’ processing of persuasive messages is related to their motivation to use technologies (also referred to as media, device or platform) on which the persuas...

    Krisitn Stewart, Isabella Cunningham… in Enlightened Marketing in Challenging Times (2020)