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    Chapter and Conference Paper

    Relationship Impact of Pressure on Suppliers to Improve Quality: An Abstract

    Superior Product Quality is generally considered a competitive advantage. Yet literature on quality improvement and new product development have recognized the existence of impediments in the successful practi...

    R. Mohan Pisharodi, Ravi Parameswaran in Celebrating the Past and Future of Marketi… (2022)

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    Chapter and Conference Paper

    Differing Impacts of Price Pressure and Innovation Pressure: An Abstract

    Innovation capability is widely viewed as a competitive advantage. Yet literature on innovation and new product development have also recognized the existence of hurdles in the successful practice and implemen...

    R. Mohan Pisharodi, Ravi Parameswaran in Enlightened Marketing in Challenging Times (2020)

  3. No Access

    Chapter and Conference Paper

    OEM Pressure to Innovate and Buyer-Supplier Relationship: An Abstract

    Innovation is considered to be one of the most important sources of sustainable competitive advantage in a dynamic environment. While innovation capability is widely viewed as competitive advantage, extant lit...

    R. Mohan Pisharodi, Ravi Parameswaran in Finding New Ways to Engage and Satisfy Glo… (2019)

  4. Chapter and Conference Paper

    A Comparative Study of the Impact of B2B Price Pressure: An Abstract

    Adversarial price reduction pressures are often viewed negatively by suppliers to original equipment manufacturers (OEMs). However, the practice of using price pressure on suppliers is fairly common in numerou...

    R. Mohan Pisharodi, John W. Henke Jr. in Marketing Transformation: Marketing Practi… (2018)

  5. Chapter and Conference Paper

    Preserving the Supplier-OEM Relationship Under Price Pressure: An Abstract

    Suppliers to original equipment manufacturers (OEMs), very frequently, dislike price reduction pressure exerted on them by their OEMs. Yet, the practice of using price pressure on suppliers continues in numero...

    R. Mohan Pisharodi, John W. Henke in Marketing at the Confluence between Entert… (2017)

  6. Chapter and Conference Paper

    Differential Impact of Price Demands in B2B Relationships

    Manufacturers in several industries frequently demand downward price adjustments from their suppliers. While such “unpopular” tactics can often deliver cost benefits to manufacturers, they are also viewed by m...

    R. Mohan Pisharodi, John W. Henke Jr. in Marketing Challenges in a Turbulent Busine… (2016)

  7. Chapter and Conference Paper

    Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Study

    Original equipment manufacturers (OEMs) often seek price cuts from their suppliers through an adversarial approach. At the same time, other OEMs have adopted a cooperative approach based on the belief that adv...

    R. Mohan Pisharodi, John W. Henke Jr. in Rediscovering the Essentiality of Marketing (2016)

  8. Chapter and Conference Paper

    Pressure Reduction Pressure and Trusting Relations

    Manufacturer price reduction pressure on suppliers is an important contributor to hel** a manufacturer maintain a strong competitive position by kee** costs low. The benefits of trusting supplier working r...

    John W. Henke Jr., Ravi Parameswaran in Revolution in Marketing: Market Driving Ch… (2015)

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    Chapter and Conference Paper

    Country-of-Origin Effects in a Cross-Cultural Setting

    The nature of the impact of Country-of-Origin (CO) on purchase behavior is far from clear. A theoretical structure of the relationships underlying CO effects is tested using LISREL and the generalizability of ...

    R. Mohan Pisharodi, Ravi Parameswaran in Proceedings of the 1993 World Marketing Co… (2015)

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    Chapter and Conference Paper

    Logistics in a Develo** Economy: Contrasting Perceived Control with Perceived Importance

    On the basis of analysis of data collected from a national sample of Indian companies, the authors conclude that, among Indian managers, perceptions of actual control over logistics functions do not necessaril...

    Madhukar G. Angur, R. Mohan Pisharodi in Proceedings of the 1997 World Marketing Congress (2015)

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    Chapter and Conference Paper

    Stability of Country Image: A Multicultural/Cross-National Perspective

    The Country-of-Origin (CO) construct has attracted much research attention over the past three decades. In spite of its potential importance in competitive positioning, the nature of the CO construct and its i...

    R. Mohan Pisharodi, Ravi Parameswaran in Proceedings of the 1997 World Marketing Congress (2015)

  12. Chapter and Conference Paper

    Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary Results

    The nature of Country of Origin (CO) and its impact on product preferences and purchase intentions remain unclear in spite of much research effort in international marketing. A CO scale is subjected to confirm...

    R. Mohan Pisharodi, Ravi Parameswaran in Global Perspectives in Marketing for the 2… (2015)