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Article
A theoretical framework to guide AI ethical decision making
Artificial Intelligence (AI) ethics is needed to address the risks that are outpacing efforts to protect consumers and society. AI is becoming human-competitive with the ability to perform tasks, that without ...
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Chapter and Conference Paper
Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract
The COVID-19 pandemic has significantly disrupted the global economy at an unprecedented scale since its start in early 2020. Furthermore, it is estimated that a third of the workforce in the U.S. changed to w...
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Chapter and Conference Paper
The Essentials of Marketing Analytics: Teaching, Research and Practice—An Abstract
Marketing analytics encompasses data, statistics, mathematics and technology. In combination, these components facilitate decision making. We are witnessing companies across industries adopt marketing analytic...
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Chapter and Conference Paper
Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract
Current use of artificial intelligence (AI) in marketing is to assist and empower consumers or a human workforce. While AI is not yet replacing humans (Chen et al. 2019; Davenport et al. 2020), it is transform...
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Chapter and Conference Paper
Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract
Blockchain was first described in 1991 by Stuart Haber and Scott Stornetta as a methodology to timestamp documents and became popular with the introduction of cryptocurrency in 2008. A blockchain can be both p...
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Chapter and Conference Paper
Making Sense of Online Reviews: A Machine Learning Approach: An Abstract
It is estimated that 80% of companies’ data is unstructured. Unstructured data, or data that is not predefined by numerical values, continues to grow at a rapid pace. Images, text, videos and voice are all exa...
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Article
Customer relationship management technology: bridging the gap between marketing education and practice
The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to develop the skills needed to use the tech...
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Chapter
Mentoring: Eyes to See, Ears to Hear, and a Heart to Give
The perfect mentor has been described as possessing the following characteristics: “wisdom, success, influential leadership, technical expertise, time for others, kind and able to manage their own life such th...
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Chapter and Conference Paper
Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract
Technology has been serving as a catalyst to support company growth and performance over the last 20 years. Through the increasing acceptance of digital platforms, society has witnessed the transformation of h...
