Perspective on Design
Research, Education and Practice
Page
%P
16 Result(s)
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Chapter and Conference Paper
Narrative Benchmarking in Scenario Assessments for Digital Design
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
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Chapter and Conference Paper
Gamification in Communicating the Concept of Circular Economy - A Design Approach
This paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We ...
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Chapter and Conference Paper
Design and Communication for the Territory: Promotion and Enhancement of Heritage Based on Tourist Routes
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic I...
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Chapter and Conference Paper
A Brand Argument Driven Through Art and Schematics. Designing New Perspectives to Transform and Empower the Neighborhood
The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associatio...
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Book
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Chapter and Conference Paper
Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
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Chapter and Conference Paper
Visual Identity Design as a Cultural Interface of a Territory
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...
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Chapter and Conference Paper
Research Project Management in Communication Design: Methodology Proposal
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an appl...
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Chapter and Conference Paper
Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...
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Chapter and Conference Paper
Visual Storytelling - Creative Strategy of Visual Clues Promoted by Archetypal Images
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...
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Chapter
The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing
Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...
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Chapter and Conference Paper
Innovation in Traditional Productive Sectors - Visual Curation in Design
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, an...
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Chapter and Conference Paper
Promotion and Valorization of the International Tagus Natural Park: A Projectual Approach to Holistic Design
This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Netwo...
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Chapter and Conference Paper
Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, ...
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Chapter
From the Genesis to the Project Result: The Success of Design for Place Branding also Depends on the Modality of Contracting
This chapter results from a research on place branding, within the scope of the Doctoral Program in Design of the School of Architecture of the University of Lisbon, referring to partial results of the researc...
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Chapter and Conference Paper
The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project
In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...
