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  1. No Access

    Chapter and Conference Paper

    Visual Identity Design as a Cultural Interface of a Territory

    The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...

    Daniel Raposo, João Neves, Maria de Fátima Peres… in Advances in Ergonomics in Design (2020)

  2. No Access

    Chapter and Conference Paper

    The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

    In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...

    Daniel Raposo, Rogério Ribeiro, Mariana Amaral… in Advances in Ergonomics in Design (2020)