Perspectives on Design III
Research, Education and Practice
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Evaluation of the Design and Usability of the Digital Repositories of the Universities of Porto and Minho (PT), Yale (USA) and Melbourne (AU)
This study is part of the Wisdom Transfer (WT) research project, which aims to contribute to the scientific inscription of the individual legacies, at risk of disappearance, of retired or retiring professors, ...
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Chapter
Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands
Cultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimina...
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Chapter and Conference Paper
A Realistic UAS Traffic Generation Tool to Evaluate and Optimize U-Space Airspace Capacity
This paper presents a comprehensive Unmanned Aircraft System (UAS) traffic generation tool designed to create realistic and complex drone traffic scenarios for various operational use cases. The tool’s primary...
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Chapter
Principles for the Design of Brand Marks
This chapter aims to deepen the understanding about the Design of Brand Marks in the design-symbolic-perception relationship to clarify concepts and contribute to the advancement of knowledge in this theme, as...
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Book
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Book and Conference Proceedings
Advances in Design, Music and Arts II
8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7–9, 2022
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Chapter
Dynamic Visual Identities: Fundamental Principles of Their Design
This article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approachi...
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Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
This article seeks to analyze the importance of Corporate Visual Identity (CVI) for non-profit and social solidarity organizations. It starts from the case study of Escola Oficina (EO), where an evaluation and...
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Chapter and Conference Paper
A Checklist Proposal to Evaluate the Quality of University Websites
Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or i...
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Chapter and Conference Paper
Research Project in Communication Design: Development of a Management Model
The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a managemen...
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Chapter and Conference Paper
The Role of Visual Curation as a Contribution to the Development of Interfaces Between Academia and Business
By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contrib...
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Chapter and Conference Paper
The Relevance of Communication Design and the Undeniable Power of Brands
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change...
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Book
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Book and Conference Proceedings
Advances in Design, Music and Arts
7th Meeting of Research in Music, Arts and Design, EIMAD 2020, May 14–15, 2020
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Book
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Chapter and Conference Paper
Visual Representation of Design Process: Research Projects in Communication Design
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in...
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Chapter and Conference Paper
Lexus Used-Vehicle Online Platform: Comparative Analysis of Major Competing Brands’ Websites
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This...
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Chapter and Conference Paper
Narrative Benchmarking in Scenario Assessments for Digital Design
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
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Chapter and Conference Paper
Brand Models: A Comparative Study on Brand Creation and Management
It has been observed, since the 2014s, the emergence of brand creation and management models that contribute to the sustainability of entities, organizations, territories and businesses. Each brand model propo...
