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  1. No Access

    Chapter and Conference Paper

    Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs

    This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...

    Daniel Raposo, Catarina Laginha, João Neves, José Silva… in Advances in Ergonomics in Design (2020)

  2. No Access

    Chapter and Conference Paper

    The Contribute of Graphic Style and Connotations to Memorability of Brand Marks from Agri-Food Sector

    This study aims to understand the process of decoding brand marks particularly how people perceive brand marks styles and connotations, and also reveal which characteristics contribute a better memorization. I...

    Daniel Raposo, João Neves, José Silva, Catarina Laginha in Advances in Ergonomics in Design (2016)