Perspective on Design
Research, Education and Practice
Chapter and Conference Paper
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
Chapter and Conference Paper
This paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We ...
Chapter and Conference Paper
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic I...
Chapter and Conference Paper
The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associatio...
Book
Chapter and Conference Paper
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
Chapter and Conference Paper
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...
Chapter and Conference Paper
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an appl...
Chapter and Conference Paper
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...
Chapter and Conference Paper
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...
Chapter
Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...
Chapter and Conference Paper
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, an...
Chapter and Conference Paper
This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Netwo...
Chapter and Conference Paper
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, ...
Chapter
This chapter results from a research on place branding, within the scope of the Doctoral Program in Design of the School of Architecture of the University of Lisbon, referring to partial results of the researc...
Chapter and Conference Paper
In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...
Chapter and Conference Paper
Thinking through drawing in classroom settings on a Design bachelor degree, is a learning strategy capable of develo** perception on new project values. Several studies explain how drawing serves as a reason...
Chapter and Conference Paper
This study aims to explain the understanding that has been made about Corporate Identity, because it’s common to find divergent views about it. Our purpose is to provide knowledge about Corporate Identity, oft...
Chapter and Conference Paper
The International Organization for Standardization (ISO), possess a Technical Committee (ISO TC 145) which addresses the issues of standardization in the field of graphical symbols, establishing principles for...
Chapter and Conference Paper
This study aims to understand the process of decoding brand marks particularly how people perceive brand marks styles and connotations, and also reveal which characteristics contribute a better memorization. I...