38 Result(s)
within
Chapter
Daniel Raposo
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Chapter and Conference Paper
The Contribute of Graphic Style and Connotations to Memorability of Brand Marks from Agri-Food Sector
This study aims to understand the process of decoding brand marks particularly how people perceive brand marks styles and connotations, and also reveal which characteristics contribute a better memorization. I...
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Chapter and Conference Paper
Ergonomics and Information Design: Design, Standardization and Uniformization of Graphical Symbols for Public Information
The present research addresses the issue of public information and try to achieve the standardization of sign systems, thereby contributing to the uniformity, legibility, understanding and perception of qualit...
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Chapter and Conference Paper
Drawing as Reasoning Tool in UX Design - Doodling and Drawing as Foundation for Project Planning
Thinking through drawing in classroom settings on a Design bachelor degree, is a learning strategy capable of develo** perception on new project values. Several studies explain how drawing serves as a reason...
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Chapter and Conference Paper
Clarifying the Concept of Corporate Identity: From a Collective Vision to Cultural Interface
This study aims to explain the understanding that has been made about Corporate Identity, because it’s common to find divergent views about it. Our purpose is to provide knowledge about Corporate Identity, oft...
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Chapter and Conference Paper
Ergonomics and Warning Design: Standardization of Graphical Symbols for Safety Signs
The International Organization for Standardization (ISO), possess a Technical Committee (ISO TC 145) which addresses the issues of standardization in the field of graphical symbols, establishing principles for...
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Chapter and Conference Paper
Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
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Chapter and Conference Paper
Visual Identity Design as a Cultural Interface of a Territory
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...
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Chapter and Conference Paper
Research Project Management in Communication Design: Methodology Proposal
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an appl...
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Chapter and Conference Paper
Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...
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Chapter and Conference Paper
Visual Storytelling - Creative Strategy of Visual Clues Promoted by Archetypal Images
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...
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Chapter
The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing
Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...
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Chapter and Conference Paper
Innovation in Traditional Productive Sectors - Visual Curation in Design
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, an...
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Chapter and Conference Paper
Promotion and Valorization of the International Tagus Natural Park: A Projectual Approach to Holistic Design
This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Netwo...
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Chapter and Conference Paper
Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, ...
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Chapter
From the Genesis to the Project Result: The Success of Design for Place Branding also Depends on the Modality of Contracting
This chapter results from a research on place branding, within the scope of the Doctoral Program in Design of the School of Architecture of the University of Lisbon, referring to partial results of the researc...
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Chapter and Conference Paper
The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project
In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...
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Chapter and Conference Paper
Visual Representation of Design Process: Research Projects in Communication Design
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in...
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Chapter and Conference Paper
Lexus Used-Vehicle Online Platform: Comparative Analysis of Major Competing Brands’ Websites
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This...
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Chapter and Conference Paper
Narrative Benchmarking in Scenario Assessments for Digital Design
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
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Chapter and Conference Paper
Brand Models: A Comparative Study on Brand Creation and Management
It has been observed, since the 2014s, the emergence of brand creation and management models that contribute to the sustainability of entities, organizations, territories and businesses. Each brand model propo...
