19 Result(s)
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Chapter and Conference Paper
Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...
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Chapter
Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal
Tourism assumes a position as a source of income and development, carryings the need to segment its offer according to the motivations of the demand, giving rise to various niches that adapt their products to ...
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Chapter and Conference Paper
Place Marketing and Destination Management: A Study in the “Quadrilátero do Minho”
Territorial Marketing is a set of strategic actions planned, aiming to improve the competitiveness of a territory and consequently contributing to its development, promoting the satisfaction of the residents ‘...
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Chapter
The Brazilian Tourist on International Trips: A Behavioral Analysis
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...
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Chapter and Conference Paper
Accessible Tourism and Digitalization: Stakeholders Perspective in the City of Barcelos
The present manuscript aims to understand and analyses the accessible tourism in the specific context of Barcelos, with a special focus on people with motor disabilities. From the perspective of accessible tou...
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Chapter and Conference Paper
Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study
Slum tourism mainly occurs in urban areas of develo** countries, in spaces devoid of urban infrastructure. Slums are the result of rampant capitalism, inadequate urban planning, and a lack of investment in e...
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Chapter and Conference Paper
Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region
The present manuscript intends to analyze the determinants in the purchase decision process and the perception of the green consumer in tourist-hotel contexts in the Côa Region. Vila Nova de Foz Côa is a town ...
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Chapter and Conference Paper
Residents’ Attitudes and Visitors’ Motivations for War-Related Tourism: An Exploratory Perspective
In recent years, discussion on residents’ place attachment connection with places has started to increase in tourism research. Besides tourists' recognition and attraction of war-related tourism, local people ...
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Chapter and Conference Paper
The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)
The concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main object...
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Chapter
Perception of Georgian Consumers Towards Corporate Social Responsibility in the Restaurant Industry
The growing importance of corporate social responsibility (CSR), especially for consumers, cannot be denied. More and more businesses are implementing socially responsible campaigns, believing that consumers w...
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Chapter and Conference Paper
Movie Tourism and Attracting New Tourists in the Post-pandemic Period: A Niche Marketing Perspective
The COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVI...
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Chapter and Conference Paper
Managing Motivation (Outside) Business Contexts: Tourism and Teambuilding
Tourism is a multifaceted phenomenon and geographically complex, which moves millions of people worldwide and with a predominant contribution to the economy. The tourism is a psychological state of understandi...
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Chapter and Conference Paper
The Basic Social Process of “Re-functionalising” and Its Implications for Housing Tourism: A Niche Tourism Perspective
Tourism has been regarded by Portuguese governmental authorities as a device of economic diversification of rural areas, thus contributing to the revitalization of the most depressed regions of the country. Fo...
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Chapter and Conference Paper
Accessible Tourism: Stakeholders Perspective in the City of Braga
The present research aims to understand and to analyse the accessible tourism in the city of Braga, with a special focus on people with motor disabilities whose limitation confines them to a wheelchair. From t...
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Chapter and Conference Paper
Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination
Football is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this resear...
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Chapter and Conference Paper
Supply Diversification and Coopetition in Rural Tourism
This study addresses the theme of Rural Tourism (RT) in the “Quadrilátero do Minho”, composed of the municipalities of Barcelos, Braga, Guimarães and Vila Nova de Famalicão (Portugal).
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Chapter and Conference Paper
Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal
Considering the current dynamics of cultural touring and the growing importance of branding, the present study aims to understand the importance of cultural marketing in customer relationship management and cu...
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Chapter and Conference Paper
Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process
Tourism has been playing a very important role as a factor of regional and local development, through the cultural consumption of tourists. Creative tourism emerges from a new paradigm of cultural tourism, whe...
