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  1. No Access

    Chapter

    Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-Ccultural and Cross-Racial Comparison

    It is possible to identify two clearly distinct international advertising strategies: standardisation and specialisation (Mueller, 2010). Standardisation operates on the assumption that as lifestyle and consum...

    ** Shaw, Yue Tan, Kwangmi Ko Kim in Advances in Advertising Research (Vol. III) (2012)

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    Article

    Using discrete-event simulation in strategic capacity planning for an outpatient physical therapy service

    This study uses a simulation model as a tool for strategic capacity planning for an outpatient physical therapy clinic in Taipei, Taiwan. The clinic provides a wide range of physical treatments, with 6 full-ti...

    Chi-Lun Rau, Pei-Fang Jennifer Tsai, Sheau-Farn Max Liang in Health Care Management Science (2013)

  3. No Access

    Chapter and Conference Paper

    Design of the Quality Management System for Manufacturing Workshop Based on the Internet of Things

    The data collecting of the existing quality management systems (QMS) is generally not real-time, unintelligent and insufficient for quality analysis. A QMS based on the technology of Internet of Things (IOT) i...

    Qian-hong Yu, Hai-** Zhu, Hong-cheng Yu in Proceedings of 2013 4th International Asia… (2014)

  4. No Access

    Chapter and Conference Paper

    The Trade Credit Will in Supply Chain Transactions

    The trade credit is an important way of the enterprise’s short-term financing and used wildly. Because of the uncertain market demand, both the retailer and the supplier have the risk of losses. So, they must ...

    Hong Cheng, Hongmei Guo, **anyu Wang in Proceedings of the Eighth International Co… (2014)

  5. No Access

    Chapter and Conference Paper

    Study of Trade Credit Strategies and Conditions in Supply Chain Based on Perfectly Competitive Suppliers

    Considering uncertain market demand, this paper focuses on strategies and conditions of trade credit from the perfectly competitive supplier to the retailer. With game theory and financial, the analysis shows ...

    **jiang Yan, Hong Cheng, **anyu Wang in Proceedings of the Eighth International Co… (2014)

  6. Article

    Open Access

    The Chinese perception of quality: model building and analysis based on consumers' perception

    Theory construction and data reconstruction are required for the evaluation of quality in China. Taking into consideration existing mature quality evaluation models (particularly the methods of evaluating cust...

    Hong Cheng, Dandan Li, Lianfa Luo in Journal of Chinese Management (2014)

  7. No Access

    Chapter and Conference Paper

    Total Quality Situation and Analysis in China 2013: Empirical Research Based on Quality Observations

    In this article, a Total Quality Index evaluation model and data from quality observations are adopted to do an empirical research on total quality situation in China from four dimensions, quality safety, qual...

    Hong Cheng, Dan-dan Li, Lian-fa Luo in Proceedings of the 5th International Asia … (2015)

  8. No Access

    Chapter and Conference Paper

    Application Research on the Cooperate Quality Monitoring Model in the Internet Environment - an Empirical Study on the Case of Mengniu Product

    In Internet environment, consumers can deliver various quality information of corporate quality by themselves, and such information is completely open, accessible and identifiable. This article collect, statis...

    Hong Cheng, Wei Xu in Proceedings of the 5th International Asia … (2015)

  9. No Access

    Chapter and Conference Paper

    Adverse Selection Incentive Model and Contract Analysis

    Adverse selection can decrease supply chain efficiency and the incentive theory is to combat the inefficiency. clarify if this inefficiency is influenced by trade credit causing risk to suppliers, incent...

    Hong Cheng, Hongmei Guo, **anyu Wang in Proceedings of the Tenth International Con… (2017)

  10. No Access

    Article

    A routing scheme for connecting delay-sensitive urban vehicular networks to the IPv6-based internet

    This paper proposes a routing scheme for connecting urban vehicular networks to the IPv6-based internet. In this scheme, the architecture based on vehicular domains is proposed to reduce the routing delay and ...

    **aonan Wang, Hongbin Cheng, Deguang Le in Telecommunication Systems (2018)

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    Article

    A framework and method for equipment digital twin dynamic evolution based on IExATCN

    Dynamic evolution is the most typical feature of a digital twin, making it different from a traditional digital model. Dynamic evolution is also the core technology for building equipment digital twins because...

    Kunyu Wang, Lin Zhang, Zidi Jia, Hongbo Cheng in Journal of Intelligent Manufacturing (2024)