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Chapter and Conference Paper
Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
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Chapter and Conference Paper
Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...
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Chapter and Conference Paper
Visual Storytelling - Creative Strategy of Visual Clues Promoted by Archetypal Images
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...
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Chapter and Conference Paper
Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, ...
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Chapter and Conference Paper
The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project
In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...