Skip to main content

5 Result(s)

within Conference Paper Remove this filter Daniel Raposo Remove this filter Computer-Aided Engineering (CAD, CAE) and Design Remove this filter Engineering Design Remove this filter

and

  1. No Access

    Chapter and Conference Paper

    Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case

    Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...

    João Neves, Fernando Moreira da Silva, Daniel Raposo… in Advances in Ergonomics in Design (2020)

  2. No Access

    Chapter and Conference Paper

    Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs

    This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...

    Daniel Raposo, Catarina Laginha, João Neves, José Silva… in Advances in Ergonomics in Design (2020)

  3. No Access

    Chapter and Conference Paper

    Visual Storytelling - Creative Strategy of Visual Clues Promoted by Archetypal Images

    The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...

    Jose Silva, Daniel Raposo, João Neves… in Advances in Ergonomics in Design (2020)

  4. No Access

    Chapter and Conference Paper

    Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits

    The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, ...

    João Brandão, Ricardo Maia Pestana, Daniel Raposo in Advances in Ergonomics in Design (2020)

  5. No Access

    Chapter and Conference Paper

    The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

    In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Mar...

    Daniel Raposo, Rogério Ribeiro, Mariana Amaral… in Advances in Ergonomics in Design (2020)