7 Result(s)
within
Chapter
Fernando Oliveira
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Chapter
TechnoFashion2Sustainability. Digital Tools, Modular Strategies and Participatory Design Approach to Brand Engagement and Customized Solutions
Participatory design practices allow users to understand and experience products more deeply. How, what, and why emerge as meaningful questions to answer collaboratively, strengthening the link between creator...
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Chapter and Conference Paper
Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic
When we thought of a shop** experience provided to a fashion consumer by the end of 2019, we basically remembered shop windows and shops with a good visual merchandising and storytelling project, allied to a...
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Chapter and Conference Paper
Modular Design and Technology for Diversity and a More Sustainable Fashion. The RTFKT X Nike and CLO Case Studies
Fashion and design are closely linked. Through the various resources that are available it is possible to find varied solutions that, at the same time, allow design creation to be more practical, complete, and...
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Chapter and Conference Paper
The Relevance of Communication Design and the Undeniable Power of Brands
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change...
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Chapter
Contributions to Brand Systems in Lisbon Tailoring Brands
The present article intends to articulate the subject of Branding and brand language synthesis contributing to a cross-cultural analysis in the areas of Branding, Graphic Design and Fashion. The perspectives a...
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Chapter and Conference Paper
Analysing the Effect of Demand Uncertainty in Dynamic Pricing with EAs
Dynamic pricing is a pricing strategy where a firm adjust the price for their products and services as a function of its perceived demand at different times. In this paper, we show how Evolutionary algorithms ...
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Chapter and Conference Paper
High Accuracy Navigation in Unknown Environment Using Adaptive Control
Aiming to reduce cycle time and improving the accuracy on tracking, a modified adaptive control was developed, which adapts autonomously to changing dynamic parameters. The platform used is based on a robot wi...
