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    Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic

    When we thought of a shop** experience provided to a fashion consumer by the end of 2019, we basically remembered shop windows and shops with a good visual merchandising and storytelling project, allied to a...

    Gisele Nepomuceno, Catarina Moura… in Advances in Fashion and Design Research (2023)