1 Result(s)

Chapter and Conference Paper

Preserving the Supplier-OEM Relationship Under Price Pressure: An Abstract

Suppliers to original equipment manufacturers (OEMs), very frequently, dislike price reduction pressure exerted on them by their OEMs. Yet, the practice of using price pressure on suppliers continues in numero...

R. Mohan Pisharodi, John W. Henke… in Marketing at the Confluence between Entert… (2017)