Abstract
The nature of Country of Origin (CO) and its impact on product preferences and purchase intentions remain unclear in spite of much research effort in international marketing. A CO scale is subjected to confirmatory factor analysis and the impact of CO on purchase intentions is analyzed through incremental fit analysis. The temporal stability of the findings is studied using data collected at different points in time. The preliminary results of the study indicate that the dimensionality of CO as well the structural relationships linking the dimensions and connecting them with purchase intentions remain fairly stable over time.
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Keywords
- Confirmatory Factor Analysis
- Structural Relationship
- Purchase Intention
- Theoretical Structure
- Product Preference
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© 2015 Academy of Marketing Science
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Pisharodi, R.M., Parameswaran, R. (2015). Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary Results. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_146
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DOI: https://doi.org/10.1007/978-3-319-17356-6_146
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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