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Chapter and Conference Paper
Correction to: The Three Congruence Perspectives and the Effects of Social Media Influencers on Consumer Behavior: A Belgium–Croatia Comparison
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Chapter and Conference Paper
The Three Congruence Perspectives and the Effects of Social Media Influencers on Consumer Behavior: A Belgium–Croatia Comparison
Scientific research has been expanding around social media influencers, trying to identify and describe different mechanisms that explain their effects on consumer behavior. Several authors researched the impo...
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Chapter and Conference Paper
The Effect of Personal Branding Factors on Generation Y Employability and Career Satisfaction: The Case of Croatia
Personal branding as a concept is increasingly analysed in theory and practice, as it can significantly contribute to the development of young people’s careers after graduation. Generation Y’s importance and i...
