Correction to: Chapter 40 in: J. L. Reis et al. (eds.), Marketing and Smart Technologies, Smart Innovation, Systems and Technologies 386, https://doi.org/10.1007/978-981-97-1552-7_40

In the original version of Chapter 40, the following belated corrections have been incorporated: The second author “Irena Pandža Bajs” has been updated with “Pandža Bajs” as family name and “Irena” as given name. The chapter has been updated with the changes.