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  1. Chapter and Conference Paper

    Correction to: The Three Congruence Perspectives and the Effects of Social Media Influencers on Consumer Behavior: A Belgium–Croatia Comparison

    Alma Opić, Irena Pandža Bajs in Marketing and Smart Technologies (2024)

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    Chapter and Conference Paper

    The Three Congruence Perspectives and the Effects of Social Media Influencers on Consumer Behavior: A Belgium–Croatia Comparison

    Scientific research has been expanding around social media influencers, trying to identify and describe different mechanisms that explain their effects on consumer behavior. Several authors researched the impo...

    Alma Opić, Irena Pandža Bajs in Marketing and Smart Technologies (2024)