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Chapter and Conference Paper
The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
Consumer ethnocentrism is a potential barrier to international trade. Although this concept has been investigated over many decades in the U.S. market, there is a scarce research addressing ethnocentrism in tr...
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Chapter and Conference Paper
Brand Authenticity: The Role of Stability and Rarity
This research focuses on understanding brand authenticity. Based on two qualitative studies and previous research in authenticity, two key antecedents are identified, stability and rarity, each of which are pr...
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Chapter and Conference Paper
Field and Laboratory Experiments in Retailing and Marketing Research
In-store field experiments and laboratory experiments have been frequently used in retailing and marketing research. This paper reviews the relative benefits and liabilities associated with field and laborator...
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Chapter and Conference Paper
Managing Interactive Communications with Customers: The Effects of Social Presence Cues, Personalization, the Speed of Feedback and Situation
Utilizing online communication channels is important for firms as they strive to manage customer relationships. Using media richness theory, we examine the factors of effective communication that are related t...
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Chapter and Conference Paper
Determinants Of Online Patronage Behavior In A Retail Setting
The Internet provides an alternative method for reaching retail consumers, and E-tailing is attracting considerable attention from practitioners and scholars. The present study aims to develop a better underst...
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Chapter and Conference Paper
Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services
The impact of astrological signs on personality traits has often been investigated in the area of psychology. Every person is born into a specific astrological sign (e.g., Aquarius, Taurus). However, the effec...
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Chapter and Conference Paper
Using Consumer Stories as a Pedagogical Tool
Cultural influences play an important role in explaining differences between consumer behavior patterns across countries. These differences may, in tum, determine the success or failure of a product or service...
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Chapter and Conference Paper
On Defining and Measuring Store Image
We review the concept of store image and question whether researchers consistently define and measure this important retailing construct. We pose three questions that researchers must answer before they can un...
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Chapter and Conference Paper
Defining and Measuring Company Image
Some terms are so basic to a discipline that it is difficult to define them using only other terminology from within a discipline. The concept of corporate image is one such foundational term. The purpose of t...
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Article
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Academic research presents an important information source that consumers, firms, and public policy makers use for decision making. This paper reviews and synthesizes the literature in marketing journals to ex...
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Article
Nonresponse and generalizability in academic research
Generalizability of results is an important issue in academic research. We have attempted to identify some of the major issues related to this topic and to propose consequent guidelines for research practices....
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Article
Enhancing marketing theory in academic research
It may be easier to describe “what not to do” than it is to describe “what to do” when writing a conceptual or theoretical article. In this sense, the five “wrong way” signs may be of limited value. Nonetheles...
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Article
Research traditions and patterns in marketing scholarship
In the past 40 years, marketing scholarship has made tremendous advances. Our methods are diverse and relatively sophisticated. As a brief perusal of any marketing textbook (or journal) indicates, we have deve...
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Article
Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis
A narrative review is presented, within the organizing framework of a meta-analysis, of econometric models reported in the business literature that estimate the effect of advertising and promotional spending o...
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Article
Scientific status and knowledge use: Two perspectives
In summary, it is important, from time to time, to step back and consider the publication process, as it exists in marketing and as it operates forJAMS. As part of this consideration, the issue of journal quality...
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Article
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent wi...
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Article
Accessing academic research through an e-database: Issues of journal quality and knowledge use
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Article
An integrated framework for the conceptualization of consumers’ perceived-risk processing
Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes. This study examines various literatures to formulate an integrated framework fo...
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Article
A look to the future ofJAMS: Three years out, thirty years out...
I want to take this opportunity to thank all of those in the academy who have encouraged me and mentored me throughout my career.
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Article
U-commerce: Expanding the universe of marketing
This article introduces several new concepts that lay the conceptual foundation for thinking about next-generation marketing based on ubiquitous networks. U-commerce, orÜber-commerce, is predicated on the charact...
