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  1. No Access

    Chapter and Conference Paper

    Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services

    The impact of astrological signs on personality traits has often been investigated in the area of psychology. Every person is born into a specific astrological sign (e.g., Aquarius, Taurus). However, the effec...

    Hyok** Kwak, Anupam Jaju, George M. Zinkhan in Proceedings of the 2000 Academy of Marketi… (2015)

  2. No Access

    Chapter and Conference Paper

    Impact of Top Management–s Myopic Behavior on Organizational Market Orientation: A Conceptual Model

    A myopic perspective found in top management contradicts the long-term focus of a market orientation. In this study we attempt to develop a conceptual framework that lead to top management–s short-term behavio...

    Yue Pan, Anupam Jaju in New Meanings for Marketing in a New Millennium (2015)

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    Article

    Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

    Consumer ethnocentrism is an important concept that is used to understand international marketing phenomena. In this article, the authors conduct two empirical studies. Using consumer data from the United Stat...

    Hyok** Kwak, Anupam Jaju, Trina Larsen in Journal of the Academy of Marketing Science (2006)

  4. No Access

    Article

    Consumer evaluations of corporate brand redeployments

    There has been little attention paid to the management of corporate brand names as part of the merger and acquisition process. As an initial step towards develo** a better understanding of this brand redeplo...

    Anupam Jaju, Christopher Joiner… in Journal of the Academy of Marketing Science (2006)