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Article
Marketing to and serving customers through the internet: An overview and research agenda
The authors discuss the motivations for this special issue and propose a conceptual framework pertaining to the issue’s theme. Using this framework as a backdrop, they then offer an overview of the remaining a...
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Article
Relationship Marketing: Theory and Implementation
The field of relationship marketing can be viewed as a sub-area of “market focused management.” In this issue, we present some cutting edge work on relationship marketing (RM). At the most simple level, RM str...
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Article
Interdisciplinary Contributions to Marketing Thought
In this volume, we explore cross-disciplinary contributions to marketing knowledge. Examples are drawn from four related areas: a) management; b) art & design; c) electronic commerce & retailing; and d) psycho...
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Article
Electronic Commerce: A Marriage of Management Information Systems and Marketing
The development of the Internet creates many opportunities—for human life, for business, for entrepreneurs, and for consumers. Here, we discuss some of these opportunities; and we concentrate on the perspectiv...
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Article
MBAs' changing attitudes toward marketing dilemmas: 1981–1987
This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been c...
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Article
ESSCA: A multidimensional analysis tool for marketing research
Multidimensional analysis techniques such as ESSCA (External Single-set Components Analysis) are useful for marketing researchers who want to estimate the dimensionality of a group of related measurement instr...
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Article
Service priority in department stores: The effects of customer gender and dress
Service priority refers to the condition when one customer is served before another and represents a dimension of customer service that is likely to affect customer satisfaction. Are men more likely to receive s...
