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  1. Chapter and Conference Paper

    Leadership, Cooperation and Performance in International Marketing Channels: An Empirical Investigation of the United States, Finland, and Poland

    Marketing channels around the globe exist in an increasingly competitive environment. Consequently, many alternative channel structures and methods of distribution have emerged. Specifically, many firms have r...

    Rajiv Mehta, Trina Larsen, Bert Rosenbloom… in Proceedings of the 2000 Academy of Marketi… (2015)

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    Chapter and Conference Paper

    Culture and Communication in International Marketing Channels

    As global competition has increased, there has been a renewed Interest in the effect of culture on marketing strategy (Aggarwal 1995; Black and Porter 1991; Bigoness and Blakely 1996; Dyer and Song 1997). The ...

    Trina Larsen, Brent A. Smith… in Global Perspectives in Marketing for the 2… (2015)

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    Article

    Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

    Consumer ethnocentrism is an important concept that is used to understand international marketing phenomena. In this article, the authors conduct two empirical studies. Using consumer data from the United Stat...

    Hyok** Kwak, Anupam Jaju, Trina Larsen in Journal of the Academy of Marketing Science (2006)