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    Article

    Inferring Market Structure from Customer Response to Competing and Complementary Products

    We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additi...

    Terry Elrod, Gary J. Russell, Allan D. Shocker, Rick L. Andrews… in Marketing Letters (2002)

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    Article

    Multiple-Category Decision-Making: Review and Synthesis

    In many purchase environments, consumers use information from a number of product categories prior to making a decision. These purchase situations create dependencies in choice outcomes across categories. As s...

    Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell… in Marketing Letters (1999)

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    Chapter

    Markenerweiterung mittels Composite Branding

    Der Markenname soll Verbrauchern helfen, die charakteristischen Eigenschaften eines Angebots zu verstehen. Er dient als Hinweis zum Entschlüsseln und Wiederfinden von markenbezogenen Informationen (vgl. Cohen/...

    C. Whan Park, Sung Youl Jun, Allan D. Shocker in Moderne Markenführung (1999)

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    Article

    Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

    This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer jud...

    Allan D. Shocker, Moshe Ben-Akiva, Bruno Boccara, Prakash Nedungadi in Marketing Letters (1991)

  5. No Access

    Article

    Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

    This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer jud...

    Allan D. Shocker, Moshe Ben-Akiva, Bruno Boccara, Prakash Nedungadi in Marketing Letters (1991)

  6. No Access

    Article

    Estimating the weights for multiple attributes in a composite criterion using pairwise judgments

    This paper presents a new methodology for estimating the weights or saliences of subcriteria (attributes) in a composite criterion measure. The inputs to the estimation procedure consist of (i) a set of stimul...

    V. Srinivasan, Allan D. Shocker in Psychometrika (1973)

  7. No Access

    Article

    Linear programming techniques for multidimensional analysis of preferences

    This paper offers a new methodology for analyzing individual differences in preference judgments with regard to a set of stimuli prespecified in a multidimensional attribute space. The individual is modelled a...

    V. Srinivasan, Allan D. Shocker in Psychometrika (1973)