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Customer Relationship Management
The cases of customer relationship management (CRM) address key CRM issues which are: the conceptualization and implementation of CRM by...
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Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation
Dieses CRM-Standardwerk behandelt die wesentlichen Fragen im Rahmen der Einsetzung und Organisation von Customer Relationship Management. Dies...
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Customer Relationship Management
Die fortschreitende Digitalisierung in den Bereichen Marketing, Vertrieb und Kundenservice bietet neue und vielfältige Möglichkeiten, eine bessere...
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Customer Relationship Management
This chapter explores customer relationship management (CRM) in e-business, focusing on the technology that allows businesses to build and maintain...
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Customer Relationship Management
Über lange Zeit richteten Online-Händler ihr Hauptaugenmerk auf die Gewinnung neuer Kunden. Die Bindung bestehender Nutzer wurde nachrangig...
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Customer Relationship Management
In this chapter, we focus on CRM as one of the sub-capabilities of a CE capability. As we see, companies must acknowledge that they face two levels...
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Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty
This research aims to examine the impact of relationship marketing on customer retention, as well as the moderating role of customer loyalty and the...
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Was the link between enterprise and consumers neglected on sustainable development issue? Antecedents and consequences of customer relationship management practices
Customer relationship maintenance practice plays a pivotal role in determining an enterprise's success and serves as a significant competitive...
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Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis
Scores of researchers have paid attention to empirical and conceptual dimensions of Customer relationship management (CRM). A few studies summarise...
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Supply Chain Management and Customer Relationship Management
Supply chain management (SCM) and customer relationship management (CRM) have existed as separate developments. Even mainstream CRM system suppliers...
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Customer Relationship Management
Aufgabe 1: Definition des Customer Relationship Management Was versteht man unter Customer Relationship Management (CRM)? Nennen Sie Beispiele für...
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The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach
The present study aims to analyze the electronic customer relationship management system based on marketing performance and knowledge management of...
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Customer relationship management practices and organisational performance of commercial banks in Ghana: a mediation analysis
Customer relationship management (CRM) practices are essential for gaining a competitive edge in the business environment. CRM has been used...
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AI in Customer Relationship Management
By the impact of globalization on market business conditions, companies must adapt their business more and more quickly to new situations. New...
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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation...
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Customer-Relationship-Management
Dieses Kapitel gibt eine Übersicht zu Customer-Relationship-Management (Kundenbeziehungsmanagement) und beleuchtet folgende Punkte: Customer Lifetime...
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Customer relationship management and its impact on entrepreneurial marketing: a literature review
Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take...
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Leveraging Customer Relationship Management (CRM) for Stimulating Cyberpreneurship in Malaysia
Customer relationship management (CRM) is frequently referred to as technological systems. Companies assist in gri** external customer engagement...
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Customer Relationship Management
Wie das Eingangsbeispiel zeigt, ist Kundenorientierung keine Selbstverständlichkeit. Als Führungspersönlichkeit hat man dafür zu sorgen, dass das...
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Customer Success Management und dessen organisatorische Implementierung: eine qualitative Untersuchung
Customer Success Management (CSM) is established in practice. Software-as-a-Service (SaaS) companies have shown that CSM can prevent customer churn...