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Design of sports goods marketing strategy simulation system based on multi agent technology
Unlike other marketing strategies, sporting goods marketing strategies are affected by the fragility and randomness of marketing data, resulting in...
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Digital marketing management control system based on blockchain under the internet background
Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in...
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Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet
AbstractContent marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...
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Integrating Environmental Impact and Digital Marketing Strategies for Deteriorating Items with Preservation Technology Investment
The study delves into a sustainable production model for deteriorating items, with a keen focus on both the environmental impact of products and the...
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Marketing
Nach dem modernen Marketingverständnis richtet sich das gesamte Unternehmen nach den Kunden aus, sodass alle Unternehmensfunktionen wie Finanzierung,...
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Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations
Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...
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Application of RBF network structure and data mining in e-commerce network marketing
At present, market competition is increasingly encouraging, and the profit space of intermediary agents in the supply chain is constantly being...
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Socio Cyber-Physical System for Cyber-Attack Detection in Brand Marketing Communication Network
Brand truthfulness, consumer trust, and economic security are all seriously dangerous from sophisticated cyberattacks targeting brand communication...
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Application of Internet big data analysis technology based on deep learning in tourism marketing performance evaluation
Marketing through the network is the basic marketing method in the information age. It has certain marketing value, and its position has gradually...
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Using Industry 4.0 Tools in the Implementation of Modern Event Marketing
People have been sharing information since ancient times. The method of transmission and communication changes concerning the environment and the...
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Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation
Cause-related marketing (CRM), as an organic combination of marketing and corporate social responsibility (CSR), has been widely used in the supply...
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An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment
Digital marketing technology can not only help enterprises effectively control marketing costs but also accurately identify target customers and...
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RETRACTED ARTICLE: Evaluation of problems and countermeasures in marketing teaching based on cloud computing data aggregation algorithm
In this study, we present a highly practical marketing course. Through learning marketing, we can cultivate students’ ability to analyze, solve and...
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Digital Marketing
The current state of e-commerce heavily relies on digital marketing, as it enables companies to connect with their target consumers, enhance their...
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Difference Between Digital Marketing and Traditional Marketing Models
Marketing practices should be changed and adapted as the technology and the preferences of the customers shift constantly. Automating marketing...
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A MAGDM model based on 2-tuple linguistic variables and power Hamacher aggregation operators for optimal selection of digital marketing strategies
In this modern marketing and technological era, a strong strategy regarding digital marketing is crucial for the development of any organization....
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Artificial Intelligence Applications for Marketing
Artificial intelligence (AI) has rapidly become an indispensable technology for marketers to enhance their strategies and improve customer...
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Channel structure selection in a competitive supply chain under consideration of marketing effort strategy
We study the optimal decisions of a supplier in terms of channel structure selection and marketing effort strategy when facing a competitor offering...
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Effects of technology capability and marketing capability on manufacturing firms’ cross-channel integration capability: the moderating role of platform IT support
What affects manufacturing firms’ cross-channel integration capability and, ultimately, performance? Drawing on the capability hierarchy view, we...
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Adoption of big data analytics in marketing: an analysis in Bangladesh
With the advent of web 4.0 technology and 4th industrial revolution, proliferation of data has become evident and success of digital marketing...
