Abstract
Content marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of content and content marketing based on a review of the specialist literature are presented. Current trends in content and content marketing at B2B (business-to-business) companies deduced from analysis of general media articles are described. The findings presented here permit the development of a content strategy with real-world impact.
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Translated by B. Gilbert
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Bulantseva, L.V. Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet. Russ. Engin. Res. 43, 899–902 (2023). https://doi.org/10.3103/S1068798X23070067
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DOI: https://doi.org/10.3103/S1068798X23070067