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Artificial Intelligence Applications for Marketing

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Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 528))

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Abstract

Artificial intelligence (AI) has rapidly become an indispensable technology for marketers to enhance their strategies and improve customer experiences. This article explores various applications of AI in marketing: Personalized Customer Experiences, Chatbots And Virtual Assistants, Predictive Analytics, Social Media Marketing, Content Creation And Curation, Voice Search Optimization, Marketing Automation. In brief, AI offers numerous applications for marketers, hel** them personalize customer experiences, optimize advertising campaigns, provide efficient customer service, generate relevant content, and improve overall marketing productivity. Integrating AI into marketing strategies can lead to enhanced customer engagement, and better insights.

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Authors and Affiliations

  1. Ahlia University—Kingdom of Bahrain, Manama, Bahrain

    Abdulsadek Hassan, Faheema Abdulla Mohammed & Abdulrahman Yaqoob Seyadi

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  1. Abdulsadek Hassan
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  2. Faheema Abdulla Mohammed
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  3. Abdulrahman Yaqoob Seyadi
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Correspondence to Abdulsadek Hassan .

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Editors and Affiliations

  1. College of Business and Finance, Ahlia University, Manama, Bahrain

    Abdalmuttaleb M. A. Musleh Al-Sartawi

  2. An-Najah National University, Nablus, Palestine, State of

    Abdulnaser Ibrahim Nour

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Hassan, A., Mohammed, F.A., Seyadi, A.Y. (2024). Artificial Intelligence Applications for Marketing. In: Musleh Al-Sartawi, A.M.A., Nour, A.I. (eds) Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0. Studies in Systems, Decision and Control, vol 528. Springer, Cham. https://doi.org/10.1007/978-3-031-56586-1_43

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  • DOI: https://doi.org/10.1007/978-3-031-56586-1_43

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-56585-4

  • Online ISBN: 978-3-031-56586-1

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