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Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet
AbstractContent marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...
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Web Marketing Trends—Case Study of Trigénius
Digital marketing is nowadays the most common and acclaimed used method for marketers to survive in the markets. In fact, digital marketing has...
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Marketing Content Strategy in Building Brand Equity to Increase Consumer Interest Buying in Tiktok Shop
Social media has become part of the lifestyle in sharing information, interaction, and discussion between communities. Through a good content...
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Artificial Intelligence Applications for Marketing
Artificial intelligence (AI) has rapidly become an indispensable technology for marketers to enhance their strategies and improve customer...
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Digital Marketing and Technology Trends: Systematic Literature Review on Instagram
Instagram has experienced tremendous growth in recent years, becoming one of the most popular social networks in the world. Since its launch in 2010,...
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Digital Marketing Transformation: Trends and Realities
Digitalization affects all spheres of human activity. The digital economy is a general term used to describe digital-driven markets. The goal of...
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QR Codes Research in Marketing: A Bibliometric and Content Analysis
The aim of this investigation is to analyze QR codes research main topics and evolution over time. A bibliometric study and content analysis were...
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AI in Marketing
Marketing teams play a vital role in develo** and implementing strategic plans to promote a company’s products or services. They are responsible...
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Digital marketing management control system based on blockchain under the internet background
Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in...
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ChatGPT, AI-generated content, and engineering management
This study explores the integration of ChatGPT and AI-generated content (AIGC) in engineering management. It assesses the impact of AIGC services on...
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Integrating Environmental Impact and Digital Marketing Strategies for Deteriorating Items with Preservation Technology Investment
The study delves into a sustainable production model for deteriorating items, with a keen focus on both the environmental impact of products and the...
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A Review of the Chat GBT Technology Role in Marketing Research
Chat GBT technology in marketing research plays an important role as it is an advanced model that can conduct conversations with human-like responses...
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Digital Marketing
The current state of e-commerce heavily relies on digital marketing, as it enables companies to connect with their target consumers, enhance their...
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Technology Watch Applied to Tourism Marketing, Commercialization and Sales
The relationship between tourism and technological trends has generated greater possibilities for the actors in its value chain, including an...
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Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations
Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...
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A Comprehensive Framework, Review for Virtual Reality to Unlock Their Marketing Potential
Technologies for creating immersive and engaging customer experiences using virtual reality (VR) have emerged as a potential new sector in marketing....
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Marketing Digitalization Aspects: Manufacturing Firms Experience
Digitalization processes affect all areas of activity for a modern person, significantly influencing both his behavior as a consumer and forcing...
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Marketing Research for Regional Development
The purpose of the article is to consider marketing methods of analysis for development of one of the regions in Russia for assessment the current...
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Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
The aim of this investigation is to analyze subscription retailing research’s main topics and evolution over time. A bibliometric study and a content...
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Management of Industry 4.0: ChatGPT as Digital Marketing Tool
This case study addresses Sunset Winery's strategic expansion into the online market, utilizing artificial intelligence, particularly Chat GPT, as a...