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Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet
AbstractContent marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...
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Marketing Content Strategy in Building Brand Equity to Increase Consumer Interest Buying in Tiktok Shop
Social media has become part of the lifestyle in sharing information, interaction, and discussion between communities. Through a good content...
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Research on the Evaluation of Tourism Digital Content Marketing Based on PCA-AHP
A crucial marketing tactic for the growth of the tourism industry is digital content marketing (DCM). To improve the evaluation system of digital...
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Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
The main objective is to propose a content marketing strategy for the SMO positioning of the aforementioned company. The following investigation was...
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Social Media Influencer Marketing: How Influencer Content Help?
Although social media influencers are increasingly in favor of for endorsements, understanding of influencer content characteristics on endorsement...
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Artificial Intelligence Applications for Marketing
Artificial intelligence (AI) has rapidly become an indispensable technology for marketers to enhance their strategies and improve customer...
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Digital marketing management control system based on blockchain under the internet background
Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in...
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AI in Marketing
Marketing teams play a vital role in develo** and implementing strategic plans to promote a company’s products or services. They are responsible...
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Integrating Environmental Impact and Digital Marketing Strategies for Deteriorating Items with Preservation Technology Investment
The study delves into a sustainable production model for deteriorating items, with a keen focus on both the environmental impact of products and the...
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Prediction and Realization of Brand Loyalty by Brand Community Content Marketing Based on Digital-Intelligent Algorithm System
In recent years, under the background of consumption promotion, "dual circulation" and meeting the needs of a better life, community marketing has...
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Application of Internet big data analysis technology based on deep learning in tourism marketing performance evaluation
Marketing through the network is the basic marketing method in the information age. It has certain marketing value, and its position has gradually...
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Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations
Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...
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Application of RBF network structure and data mining in e-commerce network marketing
At present, market competition is increasingly encouraging, and the profit space of intermediary agents in the supply chain is constantly being...
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Influence of Content Marketing on Consumer Brand Behavior in the Era of Big Data
Big data has the characteristics of rich, diverse, convenient, high-speed and real data, giving it unique value connotation. Through the relevant...
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Socio Cyber-Physical System for Cyber-Attack Detection in Brand Marketing Communication Network
Brand truthfulness, consumer trust, and economic security are all seriously dangerous from sophisticated cyberattacks targeting brand communication...
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Digital Marketing
The current state of e-commerce heavily relies on digital marketing, as it enables companies to connect with their target consumers, enhance their...
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Artificial Intelligence and Transforming Digital Marketing
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to...
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RETRACTED ARTICLE: Evaluation of problems and countermeasures in marketing teaching based on cloud computing data aggregation algorithm
In this study, we present a highly practical marketing course. Through learning marketing, we can cultivate students’ ability to analyze, solve and...
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QR Codes Research in Marketing: A Bibliometric and Content Analysis
The aim of this investigation is to analyze QR codes research main topics and evolution over time. A bibliometric study and content analysis were...
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Difference Between Digital Marketing and Traditional Marketing Models
Marketing practices should be changed and adapted as the technology and the preferences of the customers shift constantly. Automating marketing...