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Public Relations
Most companies neglect to include Public Relations (PR) in business plans, despite lengthy plans of how to spend advertising and marketing dollars....
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Social Media in Public Relations
The chapter Social Media in Public Relations shows how the work of the PR department has changed due to social media. Some control elements are...
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Public Relations
Even the heavenly father has his own PR representative: the church. It spreads the word and the scripture of God in all countries, in order to create...
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eBranding und Public Relations
Die sich stetig wandelnde Medienlandschaft und die fortschreitende digitale Transformation führen auch bei den Public Relations zu der Frage, wie...
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Public Relations in the Public Sector in Africa
The twenty-first-century operating landscape has pushed organisations to seek competitive ways to succeed. This has led organisations across the...
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More Public? Did the Pandemic Influence the Paradigm of the Labour Relations?
The object of this chapter is not to find an answer to the question of whether, after COVID-19 pandemic experiences, labour law relations are more...
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The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives
This study examines the internal and external factors affecting behavioral intention of online donation and word-of-mouth via crowdfunding sites. The...
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Zwischen Public Relations und Journalismus
Interne Unternehmenskommunikation hat als Handlungsfeld des strategischen Kommunikationsmanagements insbesondere die Funktion, die Mitarbeiter*innen...
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Factors Affecting the Practice of Public Relations in the Middle East Institutions
The study aims to define the concept of digital public relations in the Middle East institutions, its roles, and tasks, identify the reality of...
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The Role of Digital Public Relations in Improving the Mental Image
This study came to test the role of digital public relations in improving the mental image of the Jordanian Duty Free Company. The study population...
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Public Relations
Sogar der himmlische Vater hat eine eigene PR-Vertretung: die Kirche. Sie verbreitet das Wort und die Schrift Gottes in alle Herren Länder, um...
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Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector
Public relations (PR) and brand communication are integral aspects of marketing communications that strategically disseminate information about an...
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Public Relations in Africa’s Public Sector: A Crisis Situational Analysis of South Africa and Nigeria
This chapter examines public relations (PR) in sub-Saharan Africa’s public sector. It discusses the theoretical perspectives of public relations and...
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Public/Investor Relations
Public Relations (kurz PR, dt. Öffentlichkeitsarbeit) ist eine Form der Kommunikation von Organisationen und Individuen mit der Öffentlichkeit...
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Financial statement comparability and global supply chain relations
The crucial role and fragility of global supply chains highlight the need for deeper insights into the factors that can promote the establishment of...
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Media Relations
Media Relations zielt auf eine möglichst positive Medienberichterstattung ab, in der auch in Krisenzeiten fair und ausgewogen über das Unternehmen...
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Influencer-Relations
Influencer-Marketing oder Influencer-Relations sind etablierte Disziplinen im digitalen Marketing- und Kommunikationsmix. Unternehmen kooperieren mit...