Abstract
Most companies neglect to include Public Relations (PR) in business plans, despite lengthy plans of how to spend advertising and marketing dollars. PR can actually bolster the advertising and marketing strategies. But be warned: if done improperly, hiring a PR firm can waste tens of thousands of dollars and months of work because we aren’t able to provide the resources the agency needs to be successful.
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© 2023 The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature
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Edge, C., Pearson, C., Pearson, A.L. (2023). Public Relations. In: The Startup Players Handbook. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-9315-7_12
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DOI: https://doi.org/10.1007/978-1-4842-9315-7_12
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-9317-1
Online ISBN: 978-1-4842-9315-7
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